China Mission 2017 - Holland Horse Meets World Business

Rotterdam Economic Mission to China: Trade & Logistics, Innovation and Equestrian

China’s influence and dependence on the world gets ever stronger. Economic transformation is turning China into a nation of technology and innovation, one that is in great need of high-end products in sectors like agri&food, smart industry, life science & health and many more. New business models in trade, e-commerce and logistics are being developed to cater for these economic trends.

Alongside the economic boom, China begins to show great potentials in the world equestrian sports. In the past few years, a tremendous growth in the numbers of horses imported from the Netherlands is witnessed. To guarantee the wellbeing and the performance of the Dutch horses in China, there is an urgent need to supply the Chinese equestrian sector with adequate products, services and knowledge from the Netherlands. This in turn, generates opportunities for trade and knowledge exchanges.

Continuous initiatives are needed to bring the Dutch stakeholders one step closer to accessing the Chinese market: boosting trade, creating new business opportunities in the equestrian market as well as in trade, e-commerce and innovation cooperation.

Are you looking for cooperation in trade or innovation partners?
Are you interested in entering the Chinese equestrian market?
JOIN US on the China mission 2017“Holland Horse Meets World Business” !

Please let us know if you are interested in this mission to receive further information

KWPN (Holland Horse Foundation), Equine Support International (ESI), CHIO Rotterdam, and Rotterdam Partners co-organize an economic mission to China:

  • When: October 16 – 22, 2017
  • Where: Shanghai, Wuxi (Heilan Equestrian Club)
  • For whom: trade and logistics companies, high tech/innovative companies, equestrian companies, knowledge institutes.

Concept program


Mon. October 16

  • Departure from Schiphol in the afternoon


Tue. October 17

  • Arrival and kick-off


Wed. October 18

  • Visiting Shanghai Yangshan Port
  • Visiting Shanghai International Port Group
  • *Individual company visits on demand
  • Network reception

Thur. October 19

  • Visiting Huawei Technology Campus Shanghai
  • Visiting top e-commerce/logistics company
  • Visiting Shanghai Equestrian Association
  • *Individual company visits on demand

(Heilan Equestrain Club)

Fri. October 20

  • Departure for most prominent equestrian club: Heilan club
  • Trade, Logistics and E-Commerce event
  • Holland Equestrian Pavilion Day  1 (*for companies in the equestrian business)
  • Network Reception & Trade diner

Sat. October 21

  • Heilan Summit
  • Holland Equestrian Pavilion Day 2
  • Evening Equestrian Show

WUXI/ Netherlands

Sun. October 22

  • Holland Equestrian Pavilion Day 3
  • Departure to The Netherlands


*Mon. October 23

  • Departure to The Netherlands for the equestrian companies


Participation fee for this economic mission is expected to be between € 750,- and € 1.050,-. The exact amount will be announced soon. We expect The fee will be per company (incl. max 2 delegates). The costs include company visits, matchmaking events, seminars, network reception, and collective transportation. Flight tickets and hotels are excluded. The mission offers you the flexibility to arrange your own company visits as part of the trip.

Deadline to sign up is Friday the 15th of September, 2017.

The China Mission “Holland Horse Meets World Business” is an initiative of KWPN (Holland Horse Foundation), ESI – Coordinator of the Equestrian PIB China, CHIO Rotterdam, and Rotterdam Partners

Organizers: Rotterdam Partners, ESI – Coordinator of the Equestrian PIB China 

Powered by:  Dutch Consulate Shanghai, KWPN (Holland Horse Foundation), Oculus Insights, CHIO Rotterdam and Dutchese Group