About Rotterdam Partners

The official Destination Marketing Organisation & Investment Promotion Agency

We are Rotterdam Partners. Rotterdam is at the heart of everything we do. We are proud of Rotterdam. Proud of its energy, its innovative and enterprising character and its port. Proud of its down-to-earth charm and international flair. Rotterdam is always on the move and that’s why we are convinced the city still offers a world of opportunities to be seized.

Building on sustainable growth

Rotterdam Partners strives to further the success of Rotterdam while building on the sustainable growth of the city. We focus on Rotterdam’s image and promote the Rotterdam region nationally and internationally. We open Rotterdam’s doors to future visitors, companies, and residents and show them around our city. We enthuse and inspire them. We also convince them to visit, do business, locate their companies and hold their congresses in Rotterdam. And we encourage them to come here to live. We are responsible for city marketing and acquisition, and we are committed to a hospitable city and an attractive entrepreneurial climate. In this way we strengthen the economy of Rotterdam in the broadest sense of the word while always taking our city’s liveability and identity into account.

Our mission, vision & strategy

We want Rotterdam to be known worldwide as one of the most attractive European cities in which to set up business, visit as a tourist, organise a congress or any other business event or deploy your talent. Once businesses, visitors and residents have settled in Rotterdam, they invariably embrace the city and become its loyal ambassadors. We want everyone to recognise Rotterdam as a bold city of trendsetters; a city that is diverse in all conceivable aspects. In years to come, this image will draw growing numbers of international businesses, congresses and tourists to Rotterdam, all of them attracted by the identity of the city. In this way, the growth of Rotterdam will contribute to a lively and liveable city for residents, as well as promoting the economic transition of the city.

Our core tasks

We are building on the sustainable growth of the Rotterdam economy. We develop knowhow and expertise in the markets and fields of operation that are essential to us. With our marketing strategy, we drive the integral positioning of Rotterdam while managing the city’s joint marketing.
With our acquisition strategy, we generate increased demand for Rotterdam as a business location and as a destination for tourism, business and congresses. Here we also perform that managerial role in the city. With our service strategy, we safeguard the Rotterdam experience for businesses, visitors and residents, fulfilling the promises that form part of our marketing and acquisition policies. Read all about how we can help.

We want everyone to think of Rotterdam as a bold city of pioneers and an example of diversity in every conceivable area. We want Rotterdam to be known as a living lab, bristling with innovation, experiments and fresh entrepreneurship, and as a socially resilient city.

We believe in the power of collaboration

The residents of Rotterdam themselves are undoubtedly the city’s best ambassadors. That is why Rotterdam Partners works with multiple parties in the city – including governmental bodies, businesses, educational institutions, interest groups, service providers and intermediary consultants – every day. We are key operators within a large number of networks subscribing to our joint mission to move the city forward. We allocate an explicit role to those networks in the promotion of Rotterdam and see them as key partners in terms of expertise and advice. Our networks operate in various citywide themes:

City marketing
Tourism, Congresses & Corporate Events
Economy
Governance

Our teams

Together with the city, we work towards the success of Rotterdam, with pride, pleasure and commitment. Our expertise is bundled in seven small teams, each with its own focus on services and target groups.

Strategy, Processes & Business Intelligence
Marketing & Communication
Corporate Communication, Media & Public Affairs
International Trade & Investment
Convention Bureau & Tourism Board
Rotterdam Experience, Hospitality & Events
Business Operations

You will find more information about our teams here.

Curious about our employees? Click here.

All our employees are passionate about Rotterdam. With unbridled enthusiasm and energy, they put their knowledge to work to facilitate the city’s progress in their own unique way.

Our home - the story of the Schielandshuis

To move Rotterdam forward, we work worldwide. Sometimes we are in China, sometimes in the United States, Germany or the United Kingdom. To always come back to our joint home: the Schielandshuis. As a city icon, this “House of the City” is one of the few preserved historic buildings in Rotterdam. The residents, with Rotterdam Partners as the spider in the web, all have a big heart for Rotterdam.

History

The Schielandshuis was built in a time when the Coolsingel was still a canal and the Rotterdam skyline was dominated by the Laurenskerk. Over time, this house has had a very turbulent history and has welcomed administrators, Napoleon, the Russian Tsar, two museums and recently Rotterdam Partners, Rotterdam Tourist Information and other tenants, among others. If you want to know more, please visit the special (Dutch) Schielandshuis website.

Job opportunities

Rotterdam Partners works for the city, from its location in the heart of the city. Every day we put all our enthusiasm into helping the city move forward. Are you, like us, proud of Rotterdam? Do you want to contribute to the strength and success of our city? Are you a Rotterdammer at heart? Then check our vacancies (Dutch page).