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About us

We are Rotterdam Partners. Rotterdam is at the heart of everything we do. We are proud of Rotterdam. Proud of its energy, its innovative and enterprising character and its port. Proud of its down-to-earth charm and international flair. Rotterdam is always on the move and that’s why we are convinced the city still offers a world of opportunities to be seized.

Building on sustainable growth

Rotterdam Partners strives to further the success of Rotterdam while building on the sustainable growth of the city. We focus on Rotterdam’s image and promote the Rotterdam region nationally and internationally. We open Rotterdam’s doors to future visitors, companies, and residents and show them around our city. We enthuse and inspire them. We also convince them to visit, do business, locate their companies and hold their congresses in Rotterdam. And we encourage them to come here to live. We are responsible for city marketing and acquisition, and we are committed to a hospitable city and an attractive entrepreneurial climate. In this way we strengthen the economy of Rotterdam in the broadest sense of the word while always taking our city’s liveability and identity into account.

Our strategy

Rotterdam Partners is building on the sustainable growth of the Rotterdam economy.  In four years’ time, we want Rotterdam to be known as one of the most attractive cities in Europe in which to set up a business, to visit as a tourist, organise a congress or some other business event or simply to make the most of your talents. We want everyone to think of Rotterdam as a bold city of pioneers and an example of diversity in every conceivable area. We want Rotterdam to be known as a living lab, bristling with innovation, experiments and fresh entrepreneurship, and as a socially resilient city. For more information about our strategy, click this text.

Our core tasks

Working from our core tasks, we are building on the sustainable growth of the Rotterdam economy. The starting point for our work is the development of knowhow and expertise in the markets and fields of operation to make purposeful choices about our strategies for marketing, acquisition and service. Deploying our marketing strategy, we drive the integral positioning of Rotterdam while managing the city’s joint marketing. We also perform that managerial role in any acquisitions that may follow. Deploying our acquisition strategy, we generate increased demand for Rotterdam as a business location and as a destination for tourism, business and congresses. Deploying our service strategy, we safeguard the Rotterdam experience for businesses, visitors and residents, fulfilling the promises that form part of our marketing and acquisition policies. For more information about our core tasks, please click this text.

We want everyone to think of Rotterdam as a bold city of pioneers and an example of diversity in every conceivable area. We want Rotterdam to be known as a living lab, bristling with innovation, experiments and fresh entrepreneurship, and as a socially resilient city.

We believe in the power of collaboration

The residents of Rotterdam themselves are undoubtedly the city’s best ambassadors. That is why Rotterdam Partners works with multiple parties in the city – including governmental bodies, businesses, educational institutions, interest groups, service providers and intermediary consultants – every day. We are key operators within a large number of networks subscribing to our joint mission to move the city forward. Our networks operate in various citywide themes:

Citymarketing
Tourism, Congresses & Corporate Events
Economy
Governance

Our departments

Together with the city, we work towards the success of Rotterdam, with pride, pleasure and commitment. Our expertise is bundled in a number of departments, each with its own focus on service and target groups.

Networks, Marketing & Communication
International Trade & Investment
Convention Bureau & Tourism Board
Hospitality

You will find more information about our departments here.

We always take our city’s livability and identity into account.

Our home , the Schielandshuis

To move Rotterdam forward, we work worldwide. Sometimes we are in China, sometimes in the United States, Germany or the United Kingdom. To always come back to our joint home: the Schielandshuis. As a city icon, this “House of the City” is one of the few preserved historic buildings in Rotterdam. The residents, with Rotterdam Partners as the spider in the web, all have a big heart for Rotterdam.

Our home

The Schielandshuis was built in a time when the Coolsingel was still a canal and the Rotterdam skyline was dominated by the Laurenskerk. In 1665, the Schielandshuis began to be used by well-to-do polder managers. Among other things, they made sure that the water in the city was kept at bay. Under their watch, the Schielandshuis acquired the look of a city palace. It is not surprising that the French Emperor Napoleon and Alexander, Czar of Russia, once slept here. If you want to know more, please visit the special (Dutch) Schielandshuis website by clicking this text.

Job opportunities

Rotterdam Partners works for the city, from its location in the heart of the city. Every day we put all our enthusiasm into helping the city move forward. Are you, like us, proud of Rotterdam? Do you want to contribute to the strength and success of our city? Are you a Rotterdammer at heart? Then check our vacancies by clicking this text (Dutch page).