Stepping up online campaigns
As the official Destination Marketing Organisation & Investment Promotion Agency for the city of Rotterdam, city marketing is at the core of what we do. In 2023 we ran several online campaigns aimed at inspiring and informing international visitors, businesses and congress & event organisers about Rotterdam. We did this primarily via our websites and our social media channels, including Instagram, TikTok and Facebook (aimed at visitors) and LinkedIn (businesses and congress & event organisers). Sustainability and energy transition and of course the typical Rotterdam city vibe and cultural and leisure offerings were focal points of these campaigns, in which we collaborated with many local and regional partners.
We also inspired and informed many visitors about the many leisure and cultural options in our city offline: in 2023 we welcomed almost 335,000 visitors at our various Rotterdam Tourist Information locations.