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The Rotterdam Experiment - The Future of Events 2030

#RotterdamExperiment Quick links

Rotterdam is the capital of innovation; resilience is in our DNA. When conditions are challenging, we excel. And these challenging times call for future focused solutions. In a series of seven hybrid collaboration experiments, innovative solutions within and outside the sector are shared and tested with the industry.

The COVID-19 crisis has brought our industry to an abrupt halt. It is necessary to explore and experiment with new event formats and seek creative solutions. But this is not enough; we also need to look more deeply into the global trends that involve technology, organizational structures, generational shifts, learning, values, leadership, etc. The entire world right now is in transformation, and businesses are being disrupted. We don’t know what the future holds, but through experimenting we can educate and prepare ourselves, our businesses and organizations for the new normal.


We do this the Rotterdam way, because we believe in Rotterdam, there’s truly innovative DNA, and we believe in the power of collaboration. Bringing those two aspects together can create an environment for us to experiment and share knowledge together.

The Experiment series

Each edition of The Rotterdam Experiment is a step toward the future of events, by the industry and for the industry. Each Rotterdam Experiment is a new experience, taking place at or broadcasted from a different location, with expert speakers addressing progressive themes within the event industry. The past two events can be revisited below. On these pages you will also find the learnings we’ve gained.

Learning and sharing

Like any good experiment, we will collect real-time data and exchange knowledge with each other. Experts from the events industry & beyond will provide an interdisciplinary perspective of our findings, and together we will build up the cumulative knowledge needed to give shape the event of the future. Knowledge and insights gained through The Rotterdam Experiment will be shared on this page:

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Stay up to date and post about this event on social media via #RotterdamExperiment and follow our Linkedin Showcase page:


If you want to connect with us visit our Conventions & Events webpage, send an e-mail to  or contact our collegues direct:


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