Rotterdam is resilient, versatile, creative, diverse and, surprising… and constantly changing. Adapting to changing times and circumstances, and even shaping them.
From 18-20 May Rotterdam is hosting the Eurovision Song Contest. To celebrate this occasion, Rotterdam Partners, in collaboration with the municipality, presents ‘Rotterdam #SWINGALONG’, an international campaign using a catchy dance and a feel-good video clip to unite as many people as possible, digitally and safely. #SWINGALONG will run from 13 April to 6 June and will be shared on social media platforms Instagram, YouTube, Facebook and TikTok.
The #SWINGALONG campaign is a true testament to the Rotterdam way of doing things: co-creation, inventiveness and creativity. Taking a challenging situation and not only making the most of it, but rethinking and reshaping it into something positive and fun. Rotterdam entrepreneurs, artists, venues and organisations collaborated to create this campaign including HUNTED Agency, Zuiver Media, Reblika and various Rotterdam makers. With the aid of a special filter, everybody around the world will be able to dance along to #SWINGALONG ‘virtually’ at different Rotterdam locations. The video clip features many Rotterdammers, as well as a prominent international Eurovision fan. REBLIKA created a lifelike avatar of William Lee Adams, known from the Eurovision Song Contest blog ‘Wiwibloggs,’ so that the London-based journalist and influencer could be a part of the #SWINGALONG video clip despite travel restrictions. In the week surrounding the Eurovision Song Contest, a selection of people dancing will be projected life-size onto a Rotterdam location with an iconic view over the Maas: the World Port Centre.
#SWINGALONG brings the world to Rotterdam and showcases Rotterdam to the world.