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Rotterdam Experiment #3 - 28 September 2021: Eurovision Song Contest


Rotterdam, back at it again! After the 1st & 2nd editions of The Rotterdam Experiment, our focus turned to the greatest event experiment Rotterdam has faced to date: the Eurovision Song Contest, live from Rotterdam!

Join us on Tuesday 28 September 2021 at Rotterdam Ahoy, to experience the innovative and experimental side of Rotterdam’s Eurovision Song Contest!

We are hard at work preparing the programme, but here is a sneak peek:

  • Are you wondering about how we managed to welcome live audiences of 3,500 per show, for 9 shows in one week, safely and within governmental guidelines?
  • Are you ready to discover proven best practices on city dressing and event marketing in the age of hybrid events?
  •  Do you want to learn about technical innovations for the events industry such as the online Eurovision Village, a virtual playground where the virtual and live delegates could meet each other and celebrate the songs that define Europe every year!
  • …and how did Rotterdam create a sense of fun & safety in the city tours for the delegations?

For more information about the programme, speakers etc., please check the special Rotterdam Experiment #3 webpage. If you have specific questions or comments, please share them with the colleagues at the Convention Bureau, by sending an e-mail.



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