Rotterdam benefits from Lonely Planet effect

Rising visitor numbers in first half of 2016

Rotterdam benefits from the Lonely Planet effect. Rotterdam has attracted substantially more international hotel guests in the first six months that the city has been entitled to carry the Lonely Planet title of 'Best in Travel 2016'. In addition to hotels, visitor numbers at both attractions and museums in Rotterdam also increased considerably.

The number of international hotel guests rose by 17.4 percent in the first half of 2016 compared to the same period of last year. Tentative figures from CBS (Statistics Netherlands) reveal the number of visitors from the Netherlands also increased during this period. Rotterdam attracted a total of more than 500,000 hotel guests, which together accounted for nearly 800,000 hotel stays. This equals an increase of 8.1 percent and 5.6 percent compared to the same period of 2015. Rotterdam has consequently seen its hotel stay figures rise for more than five consecutive years. As in preceding years, the majority of the hotel guests came from the Netherlands (53%). Most of the international visitors to Rotterdam in the first half of 2016 came from the United Kingdom (8%), Germany (7%), Belgium (6%), the United States (3%) and France (3%).

Rotterdam Vice Mayor for Employment and Economy Maarten Struijvenberg: 'The figures for the first half of 2016 are once again very positive. Our promotion policy does not focus exclusively on the figures because we consider quality to be equally important. Making the living environment more attractive also makes Rotterdam more attractive to both the people of Rotterdam and tourists. Because what's good for the people of Rotterdam, is good for tourists. That's our reasoning and not the other way around.'

Attractions and museums
The paid attractions were visited more than 1.7 million times in the first six months of 2016. This represents an increase of 11.5 percent compared to the previous year. Rotterdam museums saw the number of visits rise by 14.4 percent to more than half a million. The number of incoming passengers at Rotterdam The Hague Airport also rose by 0.6 percent.

Ron Voskuilen, Managing Director of Rotterdam Partners, says it is vital to continue focussing on image in order to retain Rotterdam's popularity as an attractive tourist destination. 'Lonely Planet will not place us in the top-5 must-visit cities every year. As a city we must continue considering how we can remain distinctive at a global level. This can be achieved through initiatives such as the “The Stairs” during the "Rotterdam Celebrates the City" event last spring. It placed our city in the spotlights and enticed people to visit Rotterdam.'

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Rotterdam Partners: promotor of the Rotterdamse economy
Rotterdam Partners has the objective of strengthening the Rotterdam economy. We work for visitors, businesses and residents who are already based in the city or those who plan to come here or establish themselves here. Rotterdam Partners has three core tasks. First of all, Rotterdam Partners is the link that connects governmental bodies, businesses and institutions together. In addition, we facilitate the organisation of activities, respond to queries from those considering relocating to Rotterdam and work towards addressing economic issues. We also undertake initiatives which promote the regeneration of the Rotterdam economy. Finally, we bring together supply and demand in the fields of tourism, business events and conferences.